In early 2018, Milton & King made a strategic decision to bring their printing process back in-house and purchase their own machine to manufacture their own wallpaper. This move allowed them to have greater control over the production process and ensure the highest quality standards for their products.

During this time, the company also decided to relocate its operations to Toowoomba, a city west of Brisbane known more for agriculture than wallpaper. The decision to move was not solely driven by business considerations but also by a desire for a different lifestyle. With the majority of their sales coming from their thriving e-commerce platform, they realised they could operate from anywhere.

The relocation and in-house production proved to be advantageous for Milton & King. The website sales continued to grow steadily, and the streamlined production process resulted in quicker lead times and a product that was renowned for its world-class quality.

This combination of factors positioned Milton & King as a prominent player in the wallpaper industry, with a strong online presence and an exceptional product offering. The company’s commitment to innovation and attention to detail propelled them towards continued success in the years that followed.